Health Care Marketing

Health Care Marketing

Introduction

Relay Health is a company of health care technology concentrated on the task of giving accurate records to the patient, supplier abnd the customer. They are aware to maintain attention on the patient at the middle of each contract and operation. They patient-centered focus of Relay Health compels them for each work they execute.

Discussion

Product Life Cycle Stage

In terms of the product life cycle, this product of online consultation is in the introduction stage of the life cycle. The arc of adoption comprise of five stages including Innovators, Earlier Adopters, Earlier Majority, Delayed Majority and Non adopters. When the curve of adoption and life cycle of product are placed on top for Relay Health, they lye at the junction of the Growth of Market on the life cycle of product and Earlier Majority on the curve of adoption (Berkowitz, 2011).

Analysis of Website of Relay Health Care and its Competitors

The website of Relat health needs to be simple, since the product tab for the services of communication with doctors on-line for consultations is not clearly seen. The website promotes the company overall, however it does not seem to offer any online consultation service. On the other hand, the website of Sophrona solutions is more simple and clear (About Us - Sophrona Solutions, n.d).

But when we compare the website of American well, it is highly formal and well organized. All their services are clearly seen and can be availed with ease through their website. This is effected the service of Relay health to a great level. The company needs to improve its website as compared to its competitors (American Well - About Us, n.d).

Relay Health offers resolutions that enhance the scientific correspondance, speed up delivery of care and make collections of cash. The entire is done by involving ...