Harley-Davidson

Harley-Davidson: Mission, Vision and Stakeholders

Harley-Davidson: Mission, Vision and Stakeholders

Introduction

No matter how much any company faces challenge in determining their mission, vision or stakeholders; they are always in the foresight. Particularly, mission is what is readily determined for any company. The challenge however with these phenomena manifests itself predominantly in the setting out the plan and consequent objectives so as to move forward with the attainment of mission and vision, whilst also satisfying the goals and objectives posited by stakeholders. This essay will look into examining mission, vision and stakeholders' base along with their goals and objectives for Harley-Davidson Inc. (H-D), so as to draw upon its strategic management practices and determine its efficiency, almost a century after it has been founded and mission and vision were decided.

Discussion

Harley Davidson Motorcycle Company was founded in 1903 with the mission to serve the customers in the motorcycle market, and the vision revolving primarily around the development of the mode of transportation that is the fastest among all the existing mediums. Considering the mission and vision statement of Harley-Davidson Motorcycle Company, they are mentioned below in respective orders.

“We ride with our customers and apply this deep connection in every market

We serve to create superior value for all of our stakeholders”

“We fulfill dreams inspired by the many roads of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own individuality.”

They are important to be stated so as to interpret it, as pert the requirement of the case, in order to determine the extent to which the mission, vision and resultant values are still intact and pursued by the Harley Davidson Inc. In interpreting them, the above mentioned statements particularly highlights the individuality that it has committed itself ...