Haier Group Corp Assignment

Haier Group Corp Assignment

What resources and capabilities does the Haier Group appear to have? Are any of these capabilities distinctive? Explain? What will it take to make its capabilities distinctive?

Haier's goal is to create a globally known brand even in the Internet age, the characteristics of which brings the user to address the needs in a very short period of time. That's the kind of business needs a targeted focus on the user more than the actual mass production. With these capabilities today's online world, the company Haier calls its strategy "Win-win Node of the Individual-Goal Combination". ...