GSK has focused its business around the delivery of three strategic priorities, which aim to increase growth, reduce risk and improve GSK's long-term financial performance:
• Grow a diversified global business• Deliver more products of value• Simplify GSK's operating model
GSK's strategic priorities designed to increase growth, reduce risk and improve long-term performance.
We are making good progress to build our group of healthcare businesses which offer sustainable growth and have complementary risk/value profiles. At the same time, GSK have also taken action to drive improved returns on invested capital in our core R&D operation. This combination is creating a balanced business with a lower overall risk profile and the option for significant potential upside from the pharmaceutical pipeline.
This is our response to the pressures GSK identified in our sector; an unprecedented period of generalization and increasing payer demand for cost-effective healthcare.
This quarter has seen further evidence of these pressures and, to my mind, has reinforced that GSK have taken the right strategic approach.
For the quarter, GSK sales were impacted by several individual factors and adverse prior year comparisons. For example, GSK saw an acceleration of generic competition to Vulture in the USA and temporary suspension of Rotary in the quarter.
In the first half total sales grew 7% and excluding pandemic products grew 1%. Believe this performance is encouraging and remain confident in our prospects for the full year.
Our diversified sales base is helping to reduce reliance on sales generated in 'white pills/western markets' and offset the decline in sales seen in our US pharmaceuticals business.
In Emerging Markets GSK have sought to build our current market shares and therapeutic breadth through organic means and targeted acquisitions. During the quarter, for example, GSK invested in new 'bolt-on' business opportunities in Korea and Argentina. In Consumer Healthcare, total sales were £1.25 billion and grew 3% in the quarter. This was ahead of estimated market growth of 2%. Excluding the impact of European ally launch stocking in the second quarter of last year, underlying sales growth was 6%. An area particularly worth mentioning is our Oral care business. Sensodyne now accounts for 4 of the top 10 US toothpaste SKUs and grew 19%. This is a clear example of what sustained investment in brand innovation and A&P can achieve. As have said previously, reported sales for our Vaccines business are subject to fluctuation due to tender purchasing as well as variability of supply for both GSK and competitors. Both these factors impacted sales reported in the second quarter along with the temporary suspension of Rotary in the USA. Over the course of the year, fully expect this business to deliver continued strong growth. For the last two years, one of our top priorities has been to improve the effectiveness of our US pharmaceutical operations. This is essential given the changing US environment, in which GSK are seeing fundamental adjustments in pricing, and to meet the needs of our new product portfolio.