Growth Strategies, Innovation, Alliances, and Execution of iPod Business Unit of Apple Inc





Growth Strategies, Innovation, Alliances, and Execution of iPod Business Unit of Apple Inc

Introduction

Getting inspiration by Apple for just its decently composed items and bright advertisements is just touching the most superficial layer. Apple Inc is really an extraordinary research endeavor on shining business demonstrating. Apple treats each of its items as its own particular business unit. Through this technique, each item line could exist as its own particular standalone store. In spite of the fact that all Apple items fit into one another by some means, each Apple item additionally needs to standalone regarding producing income.

Apple's free iTunes programming is a great sample of one of its business unit triumph. The iTunes programming isn't just a requisition that plays music. The iTunes programming is the door to the iTunes Store where purchasers can subscribe to podcasts, buy ebooks, and download various requisitions. Since, it additionally runs on Windows, and one doesn't have to possess an Apple unit to utilize it. Actually, one even doesn't need to claim a mp3 gadget to utilize it. Despite the fact, that iTunes is free; it has actually created billions of dollars in income for the company.

The iPad is an additional great example of the SBU of Apple Inc which is going to be discussed in detail throughout this assignment.

Overall Competitive Environment and Market Conditions

As a technology developer and manufacturer organization, there are various strategic concerns that are faced by the Apple in order to execute effectively it's all business units in a highly competitive marketing environment. Some of those concerns are as follows:

How Apple responds to the marketing needs that are continuously evolving

How Apple manages to survive in high competitions

How Apple responds to the dynamic innovation in the technological industry

Figure - Strategic Concerns of the Company (Novriansyah, 2009)

How Apple responds to the Marketing Needs that are continuously Evolving

Market needs and market demands are some factors of market that are continuously changing with time. There are trends of drifting the demand of Personal Computers from industrialized countries to developing economies such as Malaysia, China, and Korea. This shift in demand is required to be countered by Apple Inc for the purpose of better management of its resources and for effective management of its marketing strategy.

How Apple Manages to Survive in High Competition

The structure of technology industry could be acknowledged as monopolistic rivalry. This structure is portrayed by a great deal of business rivals with an ease to enter the industry because of lower barriers to entry and definite differentiation strategies made by the firm in the industry. Subsequently, the business sector gets soaked and divided which make just little market share of the overall industry that could be picked up by each firm in that industry.

This industry is additionally described influential bargaining position of the suppliers because of not many numbers of suppliers and powerful bargaining position of the consumer because of low switching cost and ...