GROUP INFLUENCE AND PRIMARK

Group influence and primark

Why "Group Influence" help "Primark" become successful value-clothing retailer in UK during the recession?

Discount fashion chain Primark is dedicated to remaining "the best value on the high street". The firm is ranked as UK's largest clothing retailer in terms of quantity, the business attracted high cotton costs to keep prices low, and that it did not let the cotton price to affect sales growth during the recessionary period. (Kelly, 2008, pp. 109)

The reference Group discussed here are friends, family members and celebrities. The brand ambassador for Primark during 2008-09 was Cristiano Ronaldo; he is one ...