Gronroos' Hotel Management Plan



Executive summary

The primary goal of Gronroos' Hotel is to obtain a prominent place in the eyes of the local and foreigner customers. Within the next 7 year it is determined that the business could acquire a renowned position among its competitors on national as well as on international platform. The business aims to deliver high quality services to the targeted market with the competitive pricing policy. The company has set a target to achieve a benchmark position among its competitors to enrich the hotel industry as a whole. It is expected that due to the prior experience of the promoters in the hotel industry and tourist management, the services provided will be of high satisfactory level to the customers. The hotel will be located in a remote area of PERTH. The feasibility of the business in the particular location has been checked. The location, ambiance, size of the plot and visibility has been approved for the purpose of the business. Whereas the exact location can be studied in detail in the management plan. At the first place, the business will target the locals as its location is close to the airport. Remote areas, due to their calm environment and serenity have always become a good source of tourism. Place like Perth is a place of concerns for the tourist .GRONROOS' Hotel will prove to be a good addition in this area. The hotel will be a promising project to offer a premium level of products and services to its prestigious customers. GRONROOS' Hotel has signed several agreements with the entrepreneurs and organizations at local level for their promotion to their customers to spread the name of the business that could ultimately lead a sales boost of the hotel and could enhance their momentum. GRONROOS' Hotel is going to start its business as a limited liability company with an enthusiasm of catering its target market to get highest level of customer's satisfaction. It is trying hard to fulfill all the legal requirements to refrain itself from all the inconveniences in future in running its business (Stafford, G., Yu, L., & Armoo, A. K. 2002).

PLAN FOR HOTEL BUSINESS

Introduction

GRONROOS' hotel is a 4 star hotel which offers luxurious accommodation with an excellent ambiance to all the local and foreigner tourists and travelers. The hotel offers all sorts of facilities ranging from accommodation to the meeting and conference halls furnished with all the necessary equipments with security. The business targets from the common people to the business class to cater. The business has programmed to start its business from the mid of 2014 as a limited company. The company will employ people as per the need of operations. The company will be registered as per the law prevails in the locality. The director of the company will be Mr. Gerry Fernandez whereas the managers will be appointed from the promoters of the business. The people will be given the designation as per their proficiency and experience in the relevant field of ...