GREAT WALL MOTOR COMPANY

Great Wall Motor Company - Marketing

Great Wall Motor Company - Marketing

Introduction

The study relates to the Great Wall Motor Company, which intends to analyze the external environment of Australia. Great Wall Motor Company is principally engaged in the manufacturing and selling of sports utility motor vehicles, pick-up trucks and automobiles. For this purpose, it is important that the company should know the different aspects of the external environment that will particularly focus on the micro-environment and macro-environment.

Discussion

For the creation of business strategy focused on competition with the competition in the business sector is critical analysis of the industry environment where Great Wall Motor Company competes that is Australian automobile industry environment. The company should understand the group of companies within the industry offering products or services that are fully competitive with each other. When analyzing the external environment of the company, it is usually divided into two parts that are micro-environment and macro-environment. The microenvironment represents the industry, sometimes also called as the business environment in which the company like Great Wall Motor Company operates. However, the macro environment focuses on the factors that are common in all the sectors and creates a common environment for all microenvironment.

The management of Great Wall Motor Company should understand the objective of strategic analysis that is to identify, analyze and evaluate all relevant factors which can be expected to have an impact on the final form of objectives and strategies of company. The Great Wall Motor Company is influenced in their actions and decision-making environment in which it operates. Influences are forces that are either partially or not they are influenced and act within or outside the company. Each of the factors of external environment that are micro-environment and the macro-environment affects in different ways; keeping this in view, the management of Great Wall Motor Company should make decisions considering these factors and Australian automobile industry.

Analysis of Competitive Forces for Great Wall Motor Company

The purpose of the analysis is to obtain information about the competitive environment in the sector and identify key strategic factors, opportunities and threats. This analysis of Great Wall Motor Company's external environment is based PEST analysis and Porter five forces model. Model is based on five forces that mostly affect the competitive environment in the sector, which include:

The risk of entry of new competitors;

The degree of rivalry between firms located in the Australian automobile industry;

Bargaining power of buyers;

Bargaining power of suppliers;

The threat of substitute products.

When Great Wall Motor Company is interested in analyzing the effect of each of these forces, and in the preparation of business strategy, it is important to know that the influence of these forces should not be underestimated. The model will allow Great Wall Motor Company in better orientation of the competitive business environment and enable the company to identify the existence of opportunities, but also threats characteristic of the industry where Great Wall Motor Company competes.

Competitive forces analysis examines the basis of competition in the Australian automobile ...