Goya Foods

Goya Foods

Target Market

Undifferentiated Marketing Strategy

Goya foods will use undifferentiated marketing strategy.

They will rely on mass distribution and mass advertising, aiming to give Goya Foods a superior image in the minds of its consumers.

Segmentation

Goya Foods segment their products geographically; country wide, Demographic; targeting families and adults, Psychographic; interest in healthy food, and Behavioral Segmentation; can be used in any occasion.

Market Segment Profiles

Profile 1

Geography: Country wide

People living in parts of the country where there are proper shops so that Goya foods can have a distribution means.

Psychographic: healthy food

Goya Foods make prepackaged food. Thus people are more attuned to the idea of ...