GOOGLE'S CULTURE AND ITS IMPACT

Google's Culture and Its Impact

Google's Culture and Its Impact

Introduction

Google is the leader in providing multiple forms of data access on the Internet. Information for various sources can be found at the click of a mouse. To archive and disseminate information, Google maintains an open organizational culture that allows sharing of data within the company to be quick, easy, and concise. Even when communication conflicts arise within the company, value can be derived from the different points of view. Varied opinions allow companies to have a broad prospective of a product or service's plausibility in the market place. The Google cultural and communication platform aligns with the company's vision to provide world extensive data resources (Blair, 2010).Describe Google's culture using the OCP typology presented in this chapterDimensions of Organizational Culture Profile (OCP)

According to the OCP framework, companies that have innovative cultures are flexible, adaptable, and experiment with new ideas. Google also promotes their employees to take risks by allowing engineers to devote 25% of their time to projects of their own choosing.

Google's culture is responsible for its performance?Culture and Communication

Google has become the top search engine in the world. It uses so much that the word “Google” is not only a noun, a person place or thing for those who can not recall those days in grammar school. But also a verb, a word that conveys action or a state of being, like Xerox means “to copy.” Obviously the preverbal bar has been set.

Google has also made a difference in the direction of its customers with its unique culture based on transparency. It is this openness that allowed Google to democratize its marketing tools to thousands of small business that did not interest agencies pubs, because they did not have enough budgets. Its advertising environment (search engine, Ad sense ...