"Googled" by Ken Auletta archives the increase of Google from its promising origins within the labs of Stanford University to its becoming perhaps the most influential technology company in Silicon Valley today.
At that issue, Auletta states, “To most buyers, Google stayed an iconic emblem, a force for good, a business that made seek so straightforward and very fast and free; a business that kept its bold, entrepreneurial essence and was both a beneficent boss and a benefactor to shareholders … To most newspapers commerce, Google was evolving a feared disruptor. The technology efficiencies touted by ...