GOOGLE PRESENT SITUATION AND STRATEGY

Google Present Situation and Strategy

Google Present situation and Strategy

Introduction

Currently, despite the weaknesses that we have cited, Google is very enviable. Since its inception, its turnover nearly doubles each year. “100 milliards de dollars 1.5 billion in 2003, it is about 10 billion today, and Google plans to run a turnover of 100 billion dollars” (Aackson, 2004)

“The speculators do not make a mistake: the capitalization of Google stock is 100 billion dollars, slightly more than $ 400 per share. Remember it was introduced in August 2004. Google knows everything” (Schumpeter, 2004)

“In terms of market share, Google also provides short term, to reach 70%. For the moment, global average, the company is around 40%. There are exceptions, like France, where Google dominates 71% of search market.” (Lashinsky, 2003)

But the United States, for example, Google is a little less than 50% of the market against 22% for Yahoo and 11% for MSN. Again, competition pedal and gradually losing ground.

In terms of Research & Development (R & D) finally, Google, too, has several steps ahead: the company debauchery the best engineers from other companies (remember the disappointments from Microsoft, and the wrath of Steve Ballmer doing collapses faster than a chair across his office learning the resignation - for Google - one of its best engineers) and maintains a permanent secrecy on its infrastructure. It is estimated that Google's computing power is greater than that of NASA but we do not know precisely the power of these servers or even their location.

It has 8 billion in cash to create the private Internet, a powerful search engine in keystone, servers, fiber optics, and a giant advertising market

“Google has 67.1% of search market globally” (Aackson, 2004)

“Google's audience is growing 2.5 times faster than its competitors”(Aackson, 2004)

The SEO needed a change, and Google has given you. Today Google is still not stabilized and any attempt of positioning can be frustrated if the big search engine decides that your domain does not like. The new position in Google is complex, and without links to pages with a theme related, it is almost impossible to enter the competitive search-TOP10. (Hardy, 2003)

Google's fight against spam is weak, many websites with a great position with hidden layers where large numbers of keywords. The saddest thing about this is that it uses very little, most of these sites are there for the large number of links ...