GOOGLE: MARKETING STRATEGY

Google: Marketing Strategy

Abstract

The paper discuses the about Google and its marketing strategy, as Google had been among such companies whose core emphasis is on technological upgrading, through their efforts and strategies they have led to an emerging team. Google provides an opportunity to deliver measurable, cost-effective online advertising is at any given page of information displayed on advertising revenue. Google's strategy is far more subtle and diverse than this. But it can help us as simple as possible, even in the simple nature of the risk of things, because it helps us to understand the network the power of marketing.

Google: Marketing Strategy

Innovations

When one looks at the services offered by Google for several years, we see that the company acquired several companies that had developed quite mundane products. It is observed, for example, the word processor, spreadsheet or iRows generator to wikis Jot spot. It is obvious that the engineers at Google could very well have developed themselves all these small applications, but the company's Mountain View, buying the business, takes the same time their users, knowledge of these, the experience their engineers, possibly their fame, etc.

The most likely hypothesis is Google engineers are turning to more complicated areas, deeper into technology as the development of revolutionary products that are profoundly changing things. Google engineers are working, for example, the translation tool that offers the search engine to achieve an almost perfect translation.

Innovation Policy of Google allows the company to remain permanently among the first. A company that releases a new product benefits for a period of exclusivity before others copy. Google, frequently by offering new services, protects itself from the competition and accelerate the pace of the invention. With this policy, the company is still leading in the race against its competitors (Kopytoff, 2010).

Management Techniques of Google

Google strategies are a revolution in management. The company has since its inception, made decisions that, ultimately, it has always done well. The two founders, Page and Brin, are two very bright and gifted with extraordinary intelligence. They knew how to choose the right decisions at the launch of their engines. Google CEO Eric Schmidt came thereafter provide advice to the two engineers and the company continued to evolve ever positively with this trio. Together they adopted a series of management techniques.

General Environment

Small Teams

Google is, as shown above, very fast. This speed is due to several factors. A minimal factor, but it is important to present, is that free services and the sale by auction automatic reduce the costs to the business relationship, contacts with clients, negotiating, etc.. Working conditions also play a role: employees at Google are entitled to 20% of their working time to devote to personal projects. This saves time on all operations that precede the launch of a new project: creating a folder, sponsors research, feasibility studies, etc. But these two factors do not explain everything. This enables Google to get something new to so high a rate, that is certainly its internal organization which ...