GOOGLE MARKETING COMMUNICATIONS MIX

Google Marketing Communications Mix

Google Marketing Communications Mix

Google is considered the most powerful search engine! Shortest time of indexing, a huge number of data centers, and unique algorithms for processing information, and other achievements of the company, create conditions under which the search of necessary data is becoming more and more perfect. But Google, is not only a search engine - it is also a mail server, and promotional projects (Adsense and Adwords), and free blogging service, as well as tools that allow interested users to obtain various statistical information for marketing purpose. (Schmidt & Varian, 2005, 65)

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