GOOGLE INC.

Google Inc.

[Name of the Institute]

Google Inc.

Introduction

Google can be identified as one of the most influential brand present in the contemporary business environment. The company was established by the entrepreneurs Larry Page and Sergrey Brin, who were completing their PhD degrees from Stanford University. The company has become so influential in nature that the term Google has become synonymous with the internet searching functions. The internet market has enhanced on a rapid pace over the recent period of time, in this scenario the culture of short term online companies has developed. Online companies startup due to the lack of infrastructure required for the formation, however the dilemma occurs due to the short cycles. However Google Inc. has become a global giant in the internet based business entities, by providing innovative and creative online solutions. The internet is basically a boundary less entity, in which there is a vast amount of information. This information is added by essentially the overall population of the global environment (Russo & Fouts, 1997, pp. 558). The function of Google is to ensure that the information can be provided to the relevant individuals through an intelligent tool. The business solutions provided by the company are unique and highly effective in nature, and allow the global population to attain the relevant information.

The initial success of the company was based on the innovative search engine function that it provided top eth global customers, however the transition to the global brand status for Google has been based on eth activity of rapid mergers and acquisitions. The management of Google Inc. Has realized that in the recent highly competitive business environment it is essential that the company is able to attain the most effective and innovative business solutions. It cannot rely on its own facilities to provide the majority of the technologies, hence the mergers and acquisitions have allowed the company to obtain its global objectives.

Literature Review

The core business strategy of Google is to be the best service provider for the global customer market. The management of the company has realized that as a global business entity, the company has the responsibility to ensure that eth rights of the overall stakeholders are safeguarded. In this perspective the role of the company as an ethically and socially proactive business entity is highly important. The motto followed by the management and the majority of the employees is stated as 'Be productive, without being Evil'. In the context of the contemporary business environment the most common form of business strategy followed by the multinational is based on the principle of profit maximization (Arrow et.al, 2008). These companies only focus on their own shareholders and in this context make the relevant business decisions. As per the ideology followed at Google, this is a very limited scope for an organization. It is due to this reason that the company is able to attain a positive brand image in the global environment.

The management also as a strategic HR policy, through which gain access to some ...