GOOGLE IN CHINA

Google In China

Table of Contents

GOOGLE IN CHINA3

BACKGROUND3

INTRODUCTION4

SUMMARY OF ENVIRONMENTAL AUDIT5

EVALUATING CURRENT STRATEGY6

DISCUSSION9

CONCLUSION AND RECOMMENDATION10

REFERENCES12

Google In China

Background

As we can see, from the economic facts and figures about Google Inc., the business had a steady market share throughout 2007 till September the identical year. From September 2007 the share cost started increasing drastically reaching a cost of $741 per share, a gain of around $200 contrasted to august 2007; in percentages, a gain of round 40%.

We also see from the annual reports that revenues increased on an ongoing basis up to June 2007 when are the latest quarter results. The ROI for 2006 was 16.66% and for 2005 was 14.27% which shows that return on investment increased from 2005 to 2006 with 2.39%.

Splits: noneLast trade:741.79Trade time:4:00pm etChange: 16.14 (2.22%)Prev close:725.65Open:738.20Bid:741.61 x 100Ask:741.88 x 1001y target est:747.27Day's range:725.00 - 741.7952wk range:437.00 - 730.23Volume:8,405,984Avg vol (3m):4,985,520Market cap:231.54bP/e (ttm):58.03Eps (ttm):12.78Div & yield:N/a (n/a)B. Strategic postureWhat are the corporation's current mission, objectives, strategies, and policies?1. Are they apparently asserted or are they only inferred from performance?All information such as the mission is listed on the corporate section of Google's website, as for the objectives, strategies and policies, they are hidden. On other webpages though, there are some ideas and other stories about Google's schemes etc. It is ordered that Google does everything they can to make certain that certain information resides concealed, since this is their achievement formula.

Introduction

The company is as already mentioned in the internet information providers industry and was listed on the stock exchanges in 2004. Today the company offers numerous products and services to its users and some of the most famous of those are: google.com - a search and personalization site, it also offers services for communication as Gmail.

The reason why the company is in this type of business is because of its founders. They wanted to create firstly the perfect search engine and that is how everything started. The Google co-founder Larry Page said about the search engine that "it should understand exactly what you mean and give back exactly what you want". Nowadays the company has diversified in many other services offered next to the search engine; those services are divided in several main groups. As already mentioned, one is google.com— search and personalization, then there are “communication, collaboration and communities”, “downloadable applications”, “Google geo maps, earth and local, Google checkout, Google mobile, and Google labs.

Summary of Environmental Audit

That are the corporate, enterprise and functional objectives? Are they consistent with each other, with the mission, and with the internal and external environment?Google's aim: "understand everything" - co-founder Larry sheet converses about the huge possibilities in search and what conveyed him and Sergey Brin together. By Ben Elgin. Business week online (may 3) - states apparently that Google's operation is to "organize the world's information".

That Eric Schmidt discovered at Google states the CEO: "innovation comes from creation, which you will not schedule. T n. Business week online (may 3) -- interview with Eric Schmidt, CEO and head person of ...