This paper intends to discuss Google Glass. Key findings from the SWOT Analysis and the competitors' analysis will be provided in this report. All the underlying micro and macro environmental issues which are relevant to the analysis of Google Glass will be elaborated in this paper. The purpose of this paper is to make the readers aware about the significance of market analysis for creating relevant marketing strategies.
SWOT Analysis
Strengths
The basic strength of Google Glass is its huge presence in the market. Google is one of the most renowned online search engines which are almost known to ...
