Google Case Study

Google Case Study

Google Case Study



Introduction

Google is one of the leading internet technology and advertising company in the world. Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University. The company specializes in internet search engines and related advertising services. Company generates income mainly by delivering relevant ads, online. Also offers advertising in newspapers, radio and television. United States. United Kingdom and other countries the Google have expanded its business. Headquartered in Mountain View, California, and employs about 20,222 people. (Kulthau, 1991. 361-371)

Google was formed by two Stanford University doctoral students Larry Page and Sergey Brin, in 1998. The two generally accepted in the Internet search engine service industry, will need to provide accurate results. The two opened an online company provides excellent search engine, a highly targeted advertising platform, and Intranet solutions to Internet users around the world, Google Inc.

Google hired human resource for disposing off, space innovation system; that the company will only pay for advertising space for Google if the customer "hits" in their advertising. As Google has become the world's most popular search engine because of its greater accuracy of the results related to advertising revenue at an alarming rate (Guynn, 2008, 56-69).



Google's mission

When you visit the dozens every day in other parts www.google.com or Google, you can find information in many different languages, check stock quotes, maps, and news headlines, find every American city in the country's list of phone book; search billions of images and peruse the world's largest archive of Usenet messages - more than 1 billion posts, dating back to 1981. Google also provides some methods to access, without a special trip to the Google page, all of this information. Google Toolbar allows you to anywhere in the Google search network. (Mann, 2007, 57-69)

Google provides an opportunity to deliver measurable, cost-effective online advertising is at any given page of information displayed on advertising revenue. This makes the advertising useful to you and the advertiser has brought benefits. Google thinks you should know that when someone paid to put in the mail in front of you, so they always search results or other content from different online advertising. They do not sell the search results ranking, but also allow people to pay a higher ranking. For Google's success, the key reason is a good idea can and should come from anywhere in the faith. In the early success of Google is based on several key factors.

1. Technology. With its innovative approach to page ranking, Google is a multi-purpose server hardware vendors to build their own factory from the direct purchase of all components.

2. Business model innovation. Through the improvement of the nature of targeted ads, Google not only creates income, it will produce what their customers want to be very effective to provide a better source of experience. This is Google's goal is to at least the relevant and useful search results as their target audience of ...