GOOGLE CASE STUDY

Google Case Study



Google Case Study

Introduction

Google Inc. is a multinational U.S. specializing in products and services related to Internet, software, electronic devices and other technologies. The main product of Google is the search engine in Internet content of the same name, but also offers other services as a service email called Gmail , mapping services Google Maps and Google Earth , video website YouTube , other web utilities like Google Books or Google News , the web browser Google Chrome , the social network Google+. Globally, the things are changing at a breakneck pace and so are the technological products. Google is also taking part in outsourcing its products. Google is also growing at a constant rate. It is spreading its business to overseas districts. The changes taking place Google must focus on getting things at a rapid rate so that they can reach the competitors. There are more opportunities for Google to grow so they can acquire products by direct and collateral materials. Google has a decentralized structure, and there is minimum coordination between the staff present in all areas. Since now, Google has spent its business in major markets of Europe and North America, and they are responsible for their own purchases without any meaningful communication with the other regions. Direct material sourcing attracted most of the attention despite the fact that indirect sourcing was accounting for a higher percentage of the total procurement costs. Eventually the company realized the issue and decided to implement a plan to improve its global sourcing process so that the entire procedure became much more streamlined and organized.

Literature Review

Being the strategic manager of the company, I believe that the company should focus on planning strategies to expand the business. Strategic planning process consists of a certain set of plans of plans, ideas, goals and objectives which are to be achieved in business. Business planning includes how we use business at your firm. For example, if one of the business goals was to expand and open a second office location in the third quarter of the year, then there was a defined list of tasks associated with this objective. Whatever our business goals may be, the important and best practice is to ensure that they should be according to needs which are included as we develop your comprehensive plans. For any organization, strategies and objectives play an important role in accessing the organization (Vise & Malseed, 2005).

Business planning processes help to identify and develop strategic directions in support of the company's mission, vision and transformation strategy into action through business plans short-term and long-term. Business plan also develops the target levels of performance of the company, and that is a regular review of the functioning of the company compared to them, with the possibility of annual bonuses for outstanding performance.

Porter's Five Forces

We can make an analysis of the external environment of Google PLC through the Porter's five forces model. From this model, we can see that competition in terms of suppliers ...