GOOGLE CASE ANALYSIS

Google Case Analysis

[Name of the institute]Executive Summary

The aim of this paper is to perform the analysis of a case. In this respect the case of Google Incorporation is given. There are two questions that this paper aims to analyze. The first question is about the motivational factors that are used by the management of the Google Incorporation. Thus question is analyzed with the help of three motivational theories; equity, control and Maslow's hierarchy theories of motivation. The second question is about the organizational values and the process of hiring and job design and its impact on the organizational success. This question is analysed with the help of four quadrants.

Table of Contents

Google Case Analysis (Answer to Question 1)4

1.1 Introduction4

1.2 Critical and Theoretical Analysis4

1.2.1 Equity Theory and Motivation at Google4

1.2.2 Control Theory and Motivation at Google6

1.2.3 Maslow's Hierarchy Theory6

1.3 Practical Implications8

1.4 Conclusion8

Google Case Analysis (Answer to Question 2)10

2.1 Introduction10

2.2 Critical and Theoretical Analysis10

2.3 Practical Implications12

2.4 Conclusion13

Google Case Analysis (Answer to Question 1)

1.1 Introduction

One of the main ambitions of operating a business is to earn profit and to operate business lucratively. In this, the most crucial factor is of performance of employees. In order to conduct the business successfully it is imperative that all the employees of the organization perform at their best. There are certain factors that can escalate the performance of employees. One of these factors is motivation. Factor of motivation is indispensable for the performance of employees. This question also asks to evaluate the case of Google from the perspective of motivation.

1.2 Critical and Theoretical Analysis

There are a number of theories related to the motivation. These theories and models of motivation can also be applied and used for the case analysis. In this part, the case of Google is analyzed in the light of three motivation theories. These three motivation theories are as follows:

Equity Theory

Control theory

Maslow's hierarchy theory

1.2.1 Equity Theory and Motivation at Google

According to Adams's equity theory, workers perceive their work-related participation in an organization as an exchange process where they provide inputs to the organization (e.g., experience, effort, education) in return for valued outcomes (e.g., pay, promotions, recognition) (Northouse, 2007, 44).

Figure 1: Equity Theory Diagram, Source: Google Images

If we analyze this theory in the perspective of Google then we can say that the Google is able to grow drastically because its employees perform extraordinary well and provide maximum output. The main reason behind this is that Google provides enough input to the employees that in turn enable the managers to derive maximum performance from the employees. If we analyze this theory in detail then we can say that it is the satisfaction that the managers try to provide to employees by providing the proper and effective inputs and then in turn they get the performance of the employees. In a nutshell, it can be said that in the light of this theory that this is the process of give and take (McGregor, 2006, 33). In the case of Google, it can be said that the ...