Google Analytics



Google Analytics

Introduction

Google analytics is yet another novel idea from Google. This is a free service that helps marketers in gauging important data on the marketing effectiveness on any website. This has taken over the website by storm and is used by a majority of websites that have the most number of users. The paper discusses the reporting tools that are available for analysis and how they can be used for effective planning and implementation of online sales and marketing (Google Analytics, 2012).

Reporting Suite

This is an excellent tool that makes ad hoc reporting possible. Through this tool, the ...