GOOGLE

Google

Executive summary

Google was co-founder Larry Page and Sergey Brin when they were students at Stanford University, and the company was incorporated as a private company, on Sept. 7, 1998(Jacsó 2005 2). Initial Public Offering of Google held 19 August 2004, raising USD1.67 billion, making it worth $ 23 billion (www.google.com). Through a series of new product developments, acquisitions and partnerships, the company has expanded its initial search and advertising business into other areas, including Web mail, online mapping, office productivity, and video sharing, among others.

Google is one of the most popular search engines in the world for many years. The organization is known for getting people the information they need when they want it. This type of companies are faced with problems that normal business will not be any. The organizational structure is very different because they consist of many shareholders, who say that the company does and becomes (Vise Malseed 2008 304). In this work, many questions will be addressed and the answer on how to Google, the organization works and what can improve it. What is the organizational structure of Google?

Google has a very different organizational structure than most companies have to deal with. It consists of many different stakeholders, but this makes it difficult to keep the organization in the levels of the company (Sherman 2005 330). Sergey Brin and Larry Page are the actual owners of Google, and in order to save the standing they had the structure of things very differently.

They have a dual-class voting structure of public ownership of the company. This will ultimately give Brin and Page power over all other shareholders, and they can remain in control of the company in the future regardless of how many people invest in its shares. Brin and Page will have ten votes after the IPO from the rest only get one.

Google culture is informal, equal participation and empowerment, and it has an aversion to bureaucracy. They believe that if they work with very little bureaucracy, it will help their engineers to develop good ideas at a faster pace.

Change at Google

Google's Internet search engine indexes not only the World Wide Web, but also caches Web pages themselves. It also indexes photos on the Internet, Usenet newsgroups and news sites. As of 2003, it was the most popular search engine, handling more than 80% of all searches on the Internet through its website and clients, as Yahoo! and AOL. November 2006

Google, Inc (NASDAQ: GOOG and LSE: GGEA) is an American public corporation and search engine, first incorporated as a private company, on Sept. 7, 1998(Dornfest Bausch Calishain 2006 353). Company 9,378 staff as at 30 September 2006 and is based in Mountain View, California. Eric Schmidt, former CEO of Novell, was named chief executive officer of Google, when one of the founders, Larry Page stepped down.

The name "Google" comes from the misspelling of "googol" which refers to 10 ^ 100 (1 followed by one hundred ...