The negotiation is a dynamic communication process in which two or more parties attempt to resolve differences and defend interests through dialogue in order to achieve a solution or a satisfactory agreement.
Distributive bargaining
Distributive negotiation, also known as positional bargaining, negotiating zero-sum, competitive negotiation, or win-lose negotiation, is a type or style of negotiation in which parties compete for the distribution of a fixed amount of value.
Integrative Negotiation
Integrative negotiation, also known as principled negotiation, cooperative bargaining or negotiation win-win, is a type or style of negotiation in which the parties cooperate to ...