Globalization

Executive Summary

M-mart is one of a kind of departmental store that will start its services of providing quality products to the people of Myanmar. This departmental store will also be one of a kind of food court and will also provide a recreational facility. The core purpose of this departmental store is to facilitate their respective consumer market with much convenience of doing easy shopping and also in offering a large range of useful products to be placed underneath one roof. This aim of the business is to be achieved by selling of these products at highly competitive market prices. The establishment of M-mart will prove to be a great source of providing all kinds of food items along with maintaining customer values that will prove to be a tough competition for the rest of the competitors.

In order to make the investment more profitable in the selected target market, research has been conducted in broader aspect and relevant data has been collected by market analyst. For finding the importance of this departmental store, primary research methods have been conducted to recognize the demand of the local market. Other than finding the demand for this departmental store locally, other various market research tools have been used as well for making sure that the business is practicable. A deep analysis of the external and internal market environment has also been conducted with the help of SWOT and PESTEL analysis (Witte & Van Muijen, 2000).

An analysis from financial perspective has also been conducted in order to calculate the business profitability. The outcomes form the financial data clearly supports to the fact that the business will not only be sustaining itself but will also be progressing in the long run and will be giving a healthy return on the investment made within the time period of two years after being established (Sreenivasan & Narayana, 1992). The core advantage of this business venture is this that it not only generates revenue through selling of goods only but the business is also able to generate income through selling of tickets for the area of recreation and also by the selling of food items through the food courts within the premises of M-mart. This aspect of the business helps in reducing the business risk to which it is exposed while making its operations in the local target market.

Table of Contents

Executive Summaryii

Introduction1

Company's Overview2

Focusing Strategically2

Business model and globalization2

Organizational Culture4

Diligence4

Goal-oriented approach5

Innovation5

Responsibility5

Flexibility6

Internal and External Market Research6

SWOT Analysis6

Strengths7

Weaknesses7

Opportunities7

Threats8

Myanmar Environment PESTEL Analysis9

Political Factors9

Economic Factors10

Social factors10

Technological factor11

Environmental factors11

Legal factors12

Current events and culture of Myanmar13

Implementation plan (action plan)13

Start-up Summary14

Market Segmentation17

Marketing Strategy19

Sales Strategy21

Sales Forecast22

Personnel Plan24

Financial Plan25

Break-even Analysis26

Projected Profit and Loss26

Projected Cash Flow30

Projected Balance Sheet32

Critical Financial Data33

Work Cited49

M-mart Business Proposal

Introduction

M-mart is being established as a massive departmental store that is based on a unique concept. The store aims to offer consumers with convenience in shopping by offering them a wide range of products under one roof. Apart from this, the store will also comprise of an amusement area and a ...