Globalisation is a fervidly challenged and often misread concept. It has used by and split up economists, sociologists and anti-capitalists alike. Anti-globalisation protestors have frequently and effectively picketed World Trade Organisation summits as part of their stand against the might of globalisation. Yet, numerous economists tout the advantages of increased trade, sophisticated telecommunications networks and cross-border buying into to evolving nations, pointing to the gains employees and unions all through the world stand to make from nearer integration. Most people appear to understand whether they are for or against globalisation, without hesitating to consider what precisely it is and where its consequences can be seen.
In Drink Cultura Jose relates Globalisation might be a term too slippery to be closely defined, but it is a vibrant debate worth engaging in. In this seminar two foremost sociologists put forward their versions of globalisation. For Cheech Marin, it is a phenomenon characterised by fundamental changes in the world economy, the communications revolution and trade between nation-states in physical commodities, information and currency. For Jose Anton, globalisation should be seen as a new phase of capitalism, one that transcends the unit of the nation-state (López, 15). In an interview, he inserts the globalisation debate and stakes out his place inside it.
Jose builds on these arguments through a flash image gallery, which explores how the idea of globalisation is used by transnational corporations. Globalization is the method by which the know-how of everyday life, marked by the diffusion of commodities and concepts, is evolving normalized round the world. An farthest interpretation of this method, often mentioned to as globalism, sees advanced capitalism, increased by wireless and Internet communications and electrical devices business transactions, decimating localizedized customs and local distinctions, conceiving in their location a homogenized world culture. Globalization involves intensified internationalization of production and ...