RUNNING HEAD:GLOBALISATION

Globalisation

Introduction

This paper will seek to analyze the reasons for the growth of globalization, with reference to Advantages of it for businesses, suggesting ways in which they could bring cultural social and economic change and discussing the effects on their Employees in particular and the worldwide workforce in general. Globalisation has prompted one of the most passionate debates of the last decade has been the subject of countless books and because of huge demonstrations in Europe and North America. Proponents point to the significant poverty reduction achieved in countries that have chosen to join the world economy such as China, Vietnam, India, and Uganda, an increase of development and progress and a reduction of both individual and global inequality. While critics have argued that the process has led to the exploitation of people in developing countries, and caused great changes in their way of life. It caused a series of negative effects on the environment and health, and instead provided little benefit. In technological terms, we see as an increase in media and information, develop transport, and change the organization and the production process, making the world smaller than the space reduced time.

In cultural terms, Globalisation involves the rapid and large-scale dissemination of the dominant cultures of this process of their lifestyles, their products, or their language. In economic terms is the fact that in recent years part of the world's economic activity increasing at an alarming rate seems to be taking place between people living in different countries (rather than in the same country. Consumers cut off from the best values in goods on the world market. In the name of a guaranteed payoff in the home region, manufacturers give up the ability to spread risk across the globe. (Bishop, 1999, 56)

Growth in Globalisation

The internationalization of business is a solution prospective employee to work in a context different from his. Thus, it was mentioned that learning another language is not sufficient, since it is often how to communicate that matters. The causes and factors that drive the global environment settings varied, but, following are highlighted:The achievement of economies of scale resulting from expanded markets and sales worldwide, which in turn allows faster write off the cost of R & D and building new products. It increased significantly by the acceleration of technological change and shortening of its life cycle. (Cateora, 1999).

The standardization of markets and consumer behaviour. Correlated with this, there is both a growing similarity in business practices and systems marketing companies, which use a global segmentation of the market based on differences between buyers such as aspects of demographic or income groups that transcend national borders national, rather than country differences. The development of telecommunications and transport. Perhaps this is one of the most important drivers of Globalisation, facilitating the interdependence of markets and reducing costs significantly the coordination of activities on a worldwide basis. (Friedman, 2000, 25) Trade liberalization and the removal of customs barriers, while has greatly increased global trade ...