Global Strategy

Global Strategy

Executive Summary

Commonwealth Bank is one of the most potential banks in Australia, and all over the globe. The bank has proved its performance over time by its potential financial services. In the current scenario, organizations must focus on the global entry strategy. This report is based on the global market entry strategy of the bank in Bangladesh. The core highlights of the paper are on the resources and capabilities of the bank that can act as a potential source of entry in the region. The discussion part also focuses on the comparison of the strategies with the core management framework. It includes the positioning and competitive strategy of the bank to successfully penetrate in the country. An analysis has been presented about the external and internal market environment of the host country and the bank. The operational strategy of the company, that how will it function its processes in the country. The report has been concluded with some recommendations that need to be followed by the bank for successful penetration.

Introduction

In the current scenario, organizations are focusing on creating dynamic strategies, which support them in global penetration. This report is based on the global strategy of Commonwealth Bank to enter in Bangladesh. It is one of the most growing economies in the world, and the entry into this market can highly benefit the Commonwealth Bank. The report is based on the categorical representation of all the components required for the global entry strategy of Commonwealth Bank in Bangladesh.

Commonwealth Bank

The Commonwealth Bank is one of the leading banking brands in Australia. The bank has potential integrated service in the banking industry. This includes the retail banking sector, insurance investment, share broking and many other associated fields. The bank has the prestige to be listed in the “Australian Securities Exchange” and apart this is also included in the “Morgan Stanley Capital Global Index”. The core objective of the organization is to have effective and potential shares in the market. The company also focuses on the measurement of their growth, with assumptions that all the dividends are re-invested in the financial industry. The Commonwealth bank initiated its operation from Melbourne with an agreement with the Australian Post, which is yet present in the current scenario. The core strengths of the bank are the brand value and the diverse portfolio (Otchere et. al, 2003). It is one of the most well known brands in the financial services industry, and has received numerous awards due to its effective services. In conditions of scale, the brand has a powerful domestic existence with the biggest consumer base, in comparison to any Australian bank. The brand also has largest distribution network throughout the region.

Reason for Selection

The reason for selecting Commonwealth Bank for the global strategy is the potential brand image, which can lead to a positive impact if expanded in other growing regions. There are many growing economies in the world that have the gap to be catered by the ...