GLOBAL MARKETING STRATEGIES

Global Marketing Strategies



Global Marketing Strategies

Introduction

Go Classy Fashion Wear is the garments retailer that manufactures and sells direct to consumers a range of quality men and women apparels. Go Classy Fashion Wear has a vast experience and provides a broad range of dresses. They work to provide the quality products at affordable prices. Go Classy Fashion Wear is very famous in providing excellent services of quick dispatch and different guaranties. Go Classy Fashion Wear intends to launch its operations in France for which certain factors are needed to be analyzed that are discussed below.

International Marketing Strategies

Regardless of company size, the decisions that affect the product depend on various departments, although the monitoring and the ultimate decision correspond typically to address general. The marketing department plays a key role in political product, both in features and attributes that refer ( trademarks , packaging, design , etc.), and the policy of product itself, as a situation each market and customer demands, issues discussed by the marketing department, have a direct influence on the planning and development of the product.

If the product policy in companies operating in a single market requires the study and analysis of numerous variables , in the case of companies operating internationally complexity is much higher, as these variables increase as the company agrees to greater number of markets. The company has to decide whether to market the product with the same or with different features depending on the market. The international politics of the product is based on the binomial standardization versus adaptation with all possible variations between the two extremes. Another feature typical of the product policy is the determination of the product lines to be introduced in each market.

To be greater the number of variables involved in an international context, international setting prices turns out to be more complex than domestic pricing. The market characteristics, the objectives of the company and product policy, distribution and promotion , as well as the choice of the form of entry into foreign markets, will condition the price of exports .

Moreover, the company must decide whether to maintain the same prices in each of the markets in which it operates or adopts a tiered pricing. The aforementioned variables, usually different as markets, motivate the tiered pricing, while removing barriers to trade , such as in areas of economic integration , and the homogenization of markets influence a similar pricing strategy.

Among the variables that determine the export price can distinguish:-company variables, which are those that directly controls the company;-market variables that have more to do with the international economic environment, and variable-output, which refer to phase of the life cycle in which the product is

Once selected routes of entry into foreign markets, the company will manage the distribution n the best conditions, so that the product reaches the end customer by the most appropriate means.

The entry form chosen by the condition the company can exercise control over the distribution channels within each ...