Global Marketing Management

[Date of Submission]

Introduction3

Discussion3

Task 1: The Different Theoretical Approaches for Evaluating the Global Environment of the Company3

The PESTLE Analysis3

The Global Environmental Analysis' Methods: Environmental Scanning4

The Global Environmental Analysis' Methods: Environmental Monitoring5

The Global Environmental Analysis' Methods: Environmental Forecasting5

The Global Environmental Analysis' Methods: Environmental Assessment6

Task 1: A Literature Review about the Different Global Environmental Forces6

The Social Forces6

The Technological Forces7

The Economic Forces8

The Governmental and Political Forces9

Task 2: The Global Environmental Forces of Aldi Store and the Selected Market9

The Political Forces of Aldi Store10

The Economic Forces of Aldi Store10

The Social Forces of Aldi Store10

The Technological Forces of Aldi Store11

Task 2: The Evaluation of the Impact of the Different Environmental Factors and Consequences for Aldi Store11

Task 3: The Suitable Global Marketing Strategy for Aldi Store and its Market13

Task 3: Implications for the Global Marketing Mix and Recommendations13

Conclusion14

Global Marketing Management

Introduction

This assignment will address the different theoretical approaches that are used in evaluating the global environment of the company along with the different global environmental forces. Furthermore, it will reflect the global environmental forces on the Aldi Store and its impacts and consequences for Aldi Store. In the end, a global marketing strategy will be outlined for Aldi Store and its selected market with implications for the global marketing mix and recommendations which will comprise the 4p's of the global marketing strategy of Aldi Store.

The group of Aldi Nord which is operating Aldi Store encompasses almost 35 regional branches which are independent and consist of almost 2500 stores. The Aldi Store offers high quality products and occupies good standing in the market of the United Kingdom. They are selling the products from all across the world which are representing best quality in its services and products at the best practices. Consumers and grocery industry are showering the products of Aldi Store with top awards and highest praise.

Discussion

Task 1: The Different Theoretical Approaches for Evaluating the Global Environment of the Company

Since risks and chances for the business of the company are revealed by monitoring and analysis of the environmental factors, therefore, a big role in decisions of the company is played by many environmental factors, especially social or economic factors. To evaluate external business developments these factors are analysed additionally (Christmann, 2004). To influence the environment in an adequate way or to adapt the firm to its environment is the task of the management. The environment of the company can be analysed through different instruments.

The PESTLE Analysis

The PEST analysis is one of the instruments to analyse the external environment of the company. It comprises of the technological, social, economic, and political factors. The environmental and the legal factor are two more factors that are defined within the PESTLE analysis (Shenkar, 2004). It is necessary to say that most of the factors change over the years and depend on each other, to explain these environmental factors. The starting point of the global environment analysis is the segmentation according to the 6 presented factors of the PESTLE analysis. A checklist that evaluates every criteria of a segment can help this ...