GLOBAL MARKETING

Global Marketing

Global Marketing

As A Part Of Global Marketing Strategy, Advantages And Disadvantages Of Joint Venture Between Wal-Mart And Seiyu In Japan

Advantages

Disadvantages

Wal-Mart has utilized their four years in doing extensive research on exploring the retail market. In 2005, it gained 51 percent of shares of the Seiyu Ltd. and possessed 400 stores.

The disadvantage which posed the threat was the extreme difference in the culture between Wal-Mart and Japan.

Wal-Mart sale heightened to 0.6 percent in the preceding years.

Japanese people considered it as more American style.

Wal-Mart hired Japanese senior managers to improve their acceptance in the market.

Wal-Mart's low strategy worked in China but in Japan people are more quality-oriented.

They also recommend Seiyu to dismiss about 1,500 workers which brought a negative impact of the company. Researcher at Wal-Mart proposed Seiyu as Wal-Mart's weakness.

Success Factors of Foreign Alliances How Did Tata and Rover Alliance Derived Success in Europe.

There are various factors that helped Tata and Rover Alliance to deliver success in Europe such as economies of scale, advanced engineering technology. Tata intended to build alliances in the market. They built their engineering technology in house. It proved as cost-effective as compared to out sourcing the expertise. They also had their own R&D department. They hired local workers to improve their acceptance and located expert knowledge. Tata bore a totally different mind-set than Rover's last partner, Honda.

. To take the challenge in the global market manufacturers in the automobile industry have to take the challenges head-on. Tata opted for a different way to establish its own engineering centre in UK rather than forming alliances with another company (Beise, 2001, p.15).

Global Brand Development, Focus Your Explanation on Toyota Vision 2020.

Toyota Vision 2020 is a new vision that explains the business image and values for which the company is aiming. Toyota's goal is to acquire futuristic expansion founding on the expertise and knowledge they have already gained. Reflecting on their ways of operating in the market will helps them in achieving competitive advantage. Toyota has indulged its new vision in numerous management restructurings in correspondence to the industry ambience. They aim to mark status in every part of the world. In this effort their global vision will certainly help them remain unite and focused on their goals (Beise, 2001, p.13).

Toyota Vision 2020 is mainly based on pursuit of production efficiency, product quality, technological innovation, Effective Management and to bring a revolution in global ...