General Motors Two Fold Strategy

General Motors Two Fold Strategy

Introduction

The world of business has taken many turns in the past few decades. Multinationals have adopted different ways of increasing their business; and in order to achieve their targeted goals, different strategies have been designed by them. General Motors, which is one of the biggest automobile manufacturers of the United States, also develops different strategies for increasing its market share. One such strategy of General Motors is presented in the form of its commitment to the environment. In order to better understand how does this commitment affect the environment, and how does it ...