Genentech

Executive Summary

Genentech is an organization which has roots of success and leadership attached to its name. The organization today stands on its long term of efforts and hard work of the employees and teams of scientists. The following paper discusses a few aspects of the organization including its strategic analysis and stakeholders and how the organization has incorporated technology into its processes. The paper also discusses the factors which contribute to motivation of the employees.

Executive Summaryii

Introduction1

Chapter 1: Overview1

Historical Background1

Mission and Goals2

Vision of Genentech3

Goals and Objectives4

SWOT Analysis4

Strengths4

Weaknesses5

Opportunities5

Threats6

CEO of the Company and his leadership qualities6

Chapter 2: The five force model and the macro environment7

The Five Force Model7

Entry7

Buyer Bargaining Power7

Supplier Bargaining Power8

Substitutes8

Rivalry8

Changes in the Macro environment9

Implications of going global9

Chapter 3: Competitive Advantage10

Competitive Advantage in the primary industry10

Generic blocks of competitive advantage10

Efficiency10

Quality11

Innovation11

Customer responsiveness11

Adapting to changing industry conditions12

Chapter 4: Efficiency13

Not Outsourcing13

Business Process Management13

Lean process improvement14

Big Data14

Strategic partnerships14

Chapter 5: Product differentiation and Market Segmentation15

Marketing Strategies and Product Differentiation15

Market Segmentation16

Advantages and Disadvantages associated with Genentech's Strategies16

Limited Liability16

Tax Treatment16

Everlasting16

Costs16

Documentation17

Strengthening the competitive advantage17

Chapter 6: Strengthening of the Business Model18

Chapter 7: Technology20

Technical Standards21

Attributes of the customers21

Chapter 8: Business Internationally and Locally22

Chapter 9: Relationships23

Chapter 10: Entering the industry23

Chapter 11: Stakeholders and the CEO24

Main stakeholders24

Performance of the CEO24

Strategic decisions25

Chapter 12: Employees26

Number of employees26

Authority and responsibility26

Company's culture26

Motivational factors26

Final Questions28

Conclusion28

References29

Genentech

Introduction

Genetech Inc. is a famous and renowned biotechnology company which was founded in the year 1976. Genetech has been listed as number one company by Fortune Magazine as of 2006. The company has maintained to remain in the list for 15 years in a row at number one. It however dropped to the second place in 2007, at the fifth place in 2008 and so on. It has also been known as the best company for working mothers. The ComputerWorld Magazine ranks the company to be the best employer to work with. Genentech has worked hard for long to capture a strong brand reputation and maintain a successful position in the market. Solutions to patient illnesses and their health problems is what which drives the company to excel in everything it does. The following paper discusses the many aspects of the company along with its marketing strategies, how it has been making systems efficient to gain competitive advantage and how Genentech looks for ways for strengthening its business model to maintain visibility in the market. The paper also talks about the importance of technological advancements in the industry and how Genentech aims to remain successful by adopting new technologies and other forms of innovation by delivering best to its customers.

Chapter 1: Overview

Historical Background

The corporation was founded in the year 1976 by Robert Swanson who was a venture capitalist and Dr. Herbert Boyer. The company belongs to the biotechnology industry. Boyer is known as the pioneer in the field of DNA. Genentech today employs 11,000 people. Today, Genentech is owned by a Swiss global company after it purchased Genentech for $46.8 billion dollars in 2009 (Lorette, 2013). The corporation is known worldwide as a market driven organization whose history is followed by various changes and innovations ...