GAF MATERIALS CORPORATION

GAF Materials Corporation

Table of Contents

History, Development and Growth of GAF Materials Corporation3

Strengths and Weaknesses of GAF Materials Corporation4

External Environment of GAF Materials Corporation5

SWOT Analysis8

Corporate Level Strategy of GAF Materials Corporation9

Business Level Strategy of GAF Materials Corporation11

Structure and Control Systems12

Recommendations14

GAF Materials Corporation

History, Development and Growth of GAF Materials Corporation

GAF Materials Corporation (GAFMC) is a company based in Wayne, New Jersey which was founded in 1886; it is one of the largest corporations of the United States for the production of roofing materials for residential and commercial construction. GAF is abbreviation from the General Aneline & Film, with the foundation to the present day is the most advanced United States Corporation in the roofing industry, which never ceases to amaze their customers the highest quality of its unique material produced in the 26 factories around the North American continent.

Today, it is the number one brand in the United States, GAF Materials Corporation became a household name in the field of roofing materials, whose sales rose to 3 billion U.S. dollars. Since the end of the XIX century, GAF Materials Corporation dictated the fashion of roofing materials and their achievements in this field sets high standards for quality roofing materials in general.

In late 2007, GAF Materials Corporation acquired another United States manufacturer of shingles ELK, a merger, roofing materials for residential construction (GAF shingles and accessories) are now branded GAF-ELK. On the day of occurrence of GAF-ELK brand in the North American continent Corporation GAF Materials Corporation has become a major producer of asphalt shingles and other roofing materials of the United States of America. During the existence of the corporation, every third house in the U.S. is protected by shingles GAF-ELK, which determined the strategy of export shingles of the corporation in Europe and other countries.

Strengths and Weaknesses of GAF Materials Corporation

According to the past studies it is observed and proved that the organizational behaviors are influenced by various factors. These factors depend on different theories, moreover, past researchers worked on different aspect of a single phenomenon. The strength of GAF Materials Corporation includes the following:

Shingles Timberline - the leader of sales in North America

First prize for the visual brand by Life Magazine

The first place on the quality of shingles in the ranking of Home Builders

Winner of Builder's Choice Awards

The first place of the stewards on the quality of ventilation grilles trademark Cobra ®

Products are constantly mentioned in the popular magazine for construction and gardening, as well as information networks for housekeeping, such as HGTV

Established roofing shingles class "luxury" was twice awarded the Architects Choice For Excellence Award

Shingles GAF brand most often used to repair houses

Stewards put shingles and ventilation grilles on the GAF a place in the field of innovation

GAF shingles most often recommend the most famous architectural company

GAF Corporation first offered to the market energy efficient shingles variety of colors Series Cool Color Series

Commercial Building Products Magazine awarded "Product of the Year" self-sealing roofing systems Freedom

Magazine Publishers «Building» roof restoration system named Fireshield

However, the weaknesses of GAF Materials ...