Future global supply chain

Future Global Supply Chain

Introduction

Uber is a transportation network company that was founded by Garret Camp and Travis Kalanick in 2009 (UBER, 2012, pp. 2-5). The company was incorporated on the basis of integrating the car transportation service, the new mobile technology, and the concepts of logistics. It basically works on a mobile application through which customers can avail the facility of driver with a vehicle by paying hire. Since incorporation the company has able to expand its business in more than 50 cities and the operations of the company have expanded to the Americas, Europe, Middle East, Africa, and the Asia Pacific region. According to management, the company wants to increase the market in all regions. The company is build with the mission of changing the lives of drivers by providing them employment opportunities

UBER charges its customer premium prices and provides them with relaxing and smooth transport service. The cars used by the company include Mercedes-Benz S550 series, Cadillac Escalades, and BMW 7 series. This is an exciting experience for customers who don't have the capability to purchase such expensive cars. The company has expanded its operations into new products as well by introducing the UberX, Uber ice cream trucks, and Uber Choppers. UBER would soon become the leader of having the most bookings of black car.

Discussion

The company has mainly focused on operations in the car and driver hiring market. UBER operates through innovative app technology that enables a customer to view the car and place the order through their mobile phones (Branch, 2009 pp. 150-165). The business procedure of the company starts with the using the mobile app or the messaging service to order the cab. The added features have now enabled the customer to see the location of the cab as it approaches the pick up location. After making an order, the Uber informs customers about the travel distance and estimated arrival time of the driver through an alert. The customer briefs the driver about the destination and hops into the car. After arriving at the destination, Uber charges the fare from the user account details and there is no requirement of paying to the drivers. The company has also developed a partnership with the PayPal so that customers can use that facility to pay for the fare (Baumann, 2013, pp. nd). The payment system of the company is based on the distance and time fare based on the distance covered. The company has also developed a condition that minors cannot make an account on Uber or use it without informing parents in order to avoid any misuse by the children. The company has also insured that the privacy of the users information remains intact, and they are not misused in any form.

Supply network of UBER

The success of Uber operations in such less time is possibly because of an innovative idea, quality service, and good efficiency of the offering. A very important aspect of this achievement lies in the design and implementation of a well ...