Fusion System Cooperation

Executive Summary

Fusion was one of the leading company and invented high power microwave lamp. There were advantages of microwave lamp over arc lamp and also limited drawbacks. It had no electrodes and produced less heat than arc lamps. Its light was also controllable than arc lamp. Magnetron made the microwave lamp more expensive than arc lamp. Fusion had learned all the strategies of microwave lamp over years. Company had started developing after 1989, and used different techniques. Fusion had become successful widely for three markets. Before 1981, lamps made by Fusion were used in curing and drying industrial inks, coating and coverings, and adhesives on plastics, metal, paper and glass, and other materials. UV lamps made by Fusion, were cheaper and smaller than other thermal dryers. They cured the ink instantaneously. In 1970s, Fusion pretended and noticed that the market for UV curing lamp were becoming saturated. It was also expected that Fusion would grow the business up to 20% per year. There was the slow improvement in Fusions' business and technology productions. By 1989, Fusion had started developing new and advanced technologies to maintain stability in the market. Fusion never disclosed the financial income. Company was spending huge amount of money in researching and developing new technologies. Fusion had also made the name in international market around 1975. Fusion faced certain circumstances while entering into the Japanese market. There were also dispute between Fusion and Mitsubishi on several issues.

Data Collection

Fusion System Corporation in Japan

Mitsubishi and Fusion had dispute since 1989 that both companies tended to copy each other in invention of micro wave lamp technology. Mitsubishi asked Fusion to pay royalties when introducing microwave technology by Fusion's name. Fusion clearly refused to do that because; Fusion was also the leading company which invented numerous inventions according to the customer requirements. There were many proposals and counter-proposals by Mitsubishi for many years and finally Mitsubishi declared over settlement. Don Spero, who is the president of Fusion electronics, suggested that, this settlement of dispute would cause Fusion electronics to achieve goals in near future. Fusion also declared that Mitsubishi had unfairly used Japanese patent and force Fusion to sign that agreement. Spero was an American athlete and sharp minded person. In 1971, he announced to launch a company which was based on high technology. He launched company with four other scientists by the name of Fusion System Corporation. The company had advanced by leaps and bounds and by 1989, company was one of the leading companies among all the technological companies. It spread out around the globe to many big industrial and developed countries. Japan was one of the favorite countries for companies because of the foreign market. The dispute between Mitsubishi and Fusion was the intellectual property disputes between United States and Japan (Donald j. Quigg, 1989).

Technology and Markets

Fusion was known for its products, as it was the first company which invented the high quality microwave lamps. It was similar to neon, sodium and conventional fluorescent ...