FRAPPULICIOUS COFFEE

Frappulicious Coffee Entering in China Market



Frappulicious Coffee Entering in China Market

Introduction

Frappulicious coffee is a low calorie coffee producing company in Washington DC. This company deals with the production of coffee according to improved tastes. This coffee also includes different flavors, and the focus of the company is to capture the target market. This company is also focusing on producing confectionaries items such as cup cakes, biscuits and other items (Rice, 2001, pp 45). Different strategies have been made regarding the marketing of the products. As the slogan of this company explains that the “coffee delivers fresh roasted aroma of coffee”. This shows the quality of the product. The best thing about this coffee is that it has a strong focus on quality and low calorie coffee as according to the life style of people, as people are conscious about their diet.

Discussion and Analysis

The measurement process is a fundamental aspect of marketing research. The measurement of marketing phenomena is essential to the process of providing meaningful information for decision-making. The task of selecting and designing measurement techniques is the responsibility of specialist research. The task of marketing measurement is typically complicated by many concepts or constructs that invade the field of marketing. The marketing plan will help the organization to monitor the monthly and annual sales revenues and expenses (Lu Chang, pp 2012).

Task 1:

Market Selection

China has been graced by star bucks as the world biggest coffee chain is opening café at all over china in its quest to expand its franchise. They plan to increase to more than 1500 shops by the end of 2015. There are a lot of competitors in china which include the Costa coffee, South Korean bakery chains Paris Baguette and Tous Les Jours and Hong Kong's pacific coffee hence penetrating in to the china coffee market won't be easy due to such heavy competition.

They are also having competitions from international chains in china that already have their fair share of the market. These include McDonalds, Dunkin' Don and coffee bean (Rice, 2001, pp39-66).

Why China

Coffee has a profound relationship with the financial market: the London Stock Exchange (LSD) was born in Jonathan's Coffee House in Change Alley in 1773 and 20 years later, Tontine Coffee House opened on Wall Street, becoming the predecessor of New York Stock Exchange (NYSE). Now, China is waiting for its first coffee company to be listed on China's stock exchanges.

The decision to open China's first Frappulicious coffee shops in some of the country's most cosmopolitan cities reflects the international vocation of the Frappulicious brand. China is a fascinating and rapidly developing country, where young people in particular are increasingly attracted by the Western fashion, custom and consumption habits. The initial launches will be followed by an extensive programme of growth which will see more than 200 new branches opening their doors throughout China over the next five years. Frappulicious has an innovative approach to the espresso world thanks to its more than one hundred year ...