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Franchise Buffalo Wild Wings to China

Executive Summary

Buffalo Wild Wings is one of the largest and top 10 fastest leading restaurants in United States. It has various outlets all over the United States. This paper discusses the factors related to the franchising and options associated with going overseas by a restaurant. Here, we have analyzed a situation if Buffalo Wild Wings plans to launch its franchises in Beijing, capital city of China. For this reason, we have studied the economic environment of china for businesses and the scope of launching an American food chain over there. The needs of Chinese customers and their tastes and preferences are needed to be considered while offering them a new variety of food. Cases of other famous restaurants have been studied that have been successfully running their restaurant franchises in China. After analyzing the economic and legal factors, we have planned out a chain of tasks with the estimations that will be performed in order to launch a franchise in china successfully. These will help in allocating the budget for each task. Then we anticipated the outcomes that will come up as a result of entering the Chinese market. We concluded that launching the franchise of Buffalo Wild Wings in china will prove to be beneficial for the organization in terms of expansion, reputation and financially.

Franchise Buffalo Wild Wings to China

Introduction

Buffalo Wild Wings is one of the largest and top 10 fastest leading restaurants in United States. There are around 652 branch locations in 45 US states. Buffalo Wild Wings directly possess 232, and additional 420 are franchised locations. In 2010, the company spread out their business into Canada. Buffalo Wild Wings total assets has about 495 million dollar. The company offers chicken wings with over 14 signature sauces. There is also a sports bar in the restaurant with full menu that comprises salads, appetizers and burgers. For their customers, restaurant also provides big TV screens so that every can watch their favorite games. Buffalo Wild Wings is famous for its relaxing environment, positive reputation where people love to come and spend their time with friends and family (Buffalo Wild Wings, ABOUT US, 2012).

The mission of Buffalo Wild Wings is “WOW people every day”. The company has 4 steps to achieve this mission. First step to achieve this mission is guest-driven. To accomplish the highest amount of satisfaction with unusual focus on their food services the restaurant will “WOW their guests every day” to give them value and fun. The second step to accomplish their mission is focused on teams. The restaurant will WOW their teams by giving them respect and positive environment to their teams and they expecting that all team members deal externally with every guest. The third step is community-connected. The restaurant will WOW and encourage communities where they perform their business practices, they provide help to make these communities to live in a better place, a good citizenship, good working environment to develop and work. The forth step is devoted to ...