The main purpose of this paper is to make an analysis on the challenges faced by FORD motors based on the SWOT analysis. Ford Motor Company (Ford) deals in production of cars and trucks around the globe and is considered as the largest producers. Ford Motor Company has many subsidiaries and affiliates and is famous in specialization of producing cars, sport utility vehicles, trucks and other products and services.
Discussion
There are different challenges faced by the Ford Motor Company. These challenges can be better understood by using the analysis tool like SWOT Analysis.