FLY-IT-CHEAP

Fly-It-Cheap



Fly-It-Cheap

Task 1

The four elements of marketing mix are product, place, promotion and price. The product is good or service sold to satisfy customer needs. Place involves all the decisions necessary for the product or service available in the target market or customers there. Promotion is the process of informing the target market of the product. Finally, the fourth element of the marketing mix is price. Price includes components such as analysis of pricing competition, and the analysis on the acceptance or rejection of prices in the target market.

The UK industry is highly competitive airline. After the attacks of September 11 there have been several companies that have gone out of business or have filed for bankruptcy. Airlines Fly-Es-flights has been able to stay in business and emerge from bankruptcy. "Fly-airlines-flights is the only airline requested to be profitable during the past 20 years." This is due in part to its marketing department. Airlines Fly-Es-flights is an airline with a creative marketing department. (Ziethmal, and Bitner 2003)

The aviation industry in the UK has seen many changes over the years. In the early days of air travel, only the rich could afford to fly. Flying to a destination was a luxury and not a part of everyday life. Today there is a wide variety of airlines and appeals to a wide range of consumers. Airlines flying-is-cheap distinguishes your products and services from the competition through its marketing campaigns. The Dallas-based airline carved his place in short-haul flights with low prices, reliable service, and a healthy sense of humor (Armstrong, G & Kotler, P., 2005, p. 318). This humor is an important issue in the marketing campaign. Fly-It-flights is distinguished as a "fun" airline, known for humorous commentary on flight pilots and cabin crew. (Weilbach 1993)

Fly-Es-Price has done the appearance of the marketing mix for all consumers. The appearance instead of the marketing mix is where and when to deliver the product. Airlines flying-is-cheap used various means to do so. One area is to provide an 800 number for consumers to check prices and availability. Another approach used is the Internet. Airlines Fly-Es-flights has won several awards for its website. The Web site allows consumers to visit Fly-Es-flights from anywhere you have an Internet connection. Therefore, if you're in the library, office, Internet cafe, or a portable device likes a BlackBerry, Fly-is-cheap there.

Fly-It-flights is known as a low cost airline. Through research, Fly-It-flights found there is a need for a low cost, no low cost airline. Price was important for consumers when choosing an airline. A Airliners.net survey respondents, 31% rated cost of the ticket as the most important factor when choosing an airline (airliners, 2006).

For the price element of the marketing mix for the job, Fly-is-cheap streamlined its operations. By reducing costs, Fly-It-flights can offer lower fares than its competitors. For example, Fly-is-cheap used one type of aircraft, Boeing 737, all equipped with flight instruments himself. In this way, Fly-It-flights save time and money in training their employees on a ...