Five Forces Analysis of Block Buster Entertainment



Five Forces Analysis of Block Buster Entertainment

Introduction

Headquartered in McKinney, Texas, Blockbuster is a rental movie and game entertainment provider. The company operates in the US, Canada, Europe, Australia, Latin America, Mexico and Asia, and employs about 25,000 people (Marketline, 2011).

The Porter's five forces model is used for the identification of opportunities and threats in the industry environment. A framework is provided by Michael Porter that models an industry as being influenced by five forces (Hitt et. al., 2003). This paper seeks to analyze where power lies in a business situation of Block Buster Entertainment. ...