Five Approaches and Theory

Five Approaches and Theory

Five Main Qualitative Approaches

Narrative Study

It is the qualitative research study in which the life experiences, families stories, interviews, letters and journals etc are analyzed for the research objectives. It is based on cognitive science, organizational studies, educational studies and knowledge theory.

Phenomenological Study

This type of research requires methods studies to observe the human being as an indivisible entity, singular and unique in the world we live in. It is a philosophy to understand the true meaning of phenomena, since it is a sequence of steps and ideas that give a scientific result. Phenomenology questions are based on the positivist philosophy by the emphasis given to the feasibility of accurate knowledge, objective and neutral (middle natural science) questions. It is the study of the experiences (Patton, 2002).

Phenomenology allows us to go beyond the study of observable and controllable behavior, as natural phenomena of positivism. Studying the experience of human beings in a certain situation interrogate the experience an the meanings attributed to the subject. It is an alternative for human research which is a different experimental method used by the natural sciences.

Ground Theory Study

Today the concept of grounded theory is used in a wide variety of contexts, particularly in relation to research and system analysis of unstructured qualitative data. In essence, the approach is rather qualitative, although it assumes some elements of the quantitative data. Belonging to a qualitative approach, it is manifestation of the commitment to the views of local contextual theory, the study of values in all their complexity and contexts and structures of interest in reflection of the world of research participants.

Approach to a grounded theory is directed primarily at overcoming imprisons and the distorting influence of pre-existing theories that define the schema of the research, collecting and interpreting data and, thus diverging from the reality of the researcher.

Ethnographic Study

Ethnographic research uses the concept of culture as the main tool to classify and explain the dynamics among consumers and users. The concept of culture includes how to see the world and the system of values determine how people perceive themselves and their role in everyday life. Culture determines our consciousness, our ideas and our aspirations as members of a society. The purpose of ethnographic research is to reveal the reality from the perspective of the consumer or the user, through an induction process, which intends to seek general laws from the observation of particular facts. This approach offers a unique opportunity to deliver strategic insights by combining questions and comments (Creswell, 2013).

The ethnographic is the science of anthropology whose purpose is descriptive and analytical study on the ground, manners and customs of specific populations.

Case Study

The case study is a research tool or method originating from medical and psychological research and has been used in sociology by authors such as Herbert Spence, and Max Weber. The case studies include a variety of pressure groups such as peace movements, social movements, women's rights, exiles, international treaties and right-wing extremist ...