Firm's Environment

How does the text's description of a firm's environment (that Strategy must fit) differ from Jobber and Lucas's description of the firm's environment?

Firm's Environment

The environmental factors that are the basis of Jobber and Lucas description of firm's environment comprises of Tichy's TPC framework model (Jobber & Lucas, 2000). This model encompasses external environmental factors such as technical, political and cultural that embarks the success of a firm. It suggests that in order to be strong in front of the customers and stay ahead of the competitors, it is essential for a firm to have a positive outlook in these three ...