Financial Planning



Financial Planning

Introduction

The financial planning process is an essential part of decision making as it encompasses various aspects of strategies, goals, objectives and operations. An organization must take into account the methods that ensure that the organizational goals, its performance and operations are aligned (Crawford, 2002, pp 188).

Discussion

Financial planning to ensure that it captures the market and maintains a market share. The prices have been kept affordable and comparatively lower to the competitors as penetration strategy is being used for the first few years.

Operations

The demographic region to be targeted is already identified. The operational strategy would be revolving around the ...