FINANCIAL PERFORMANCE

Financial Performance of an Organization over a Three Year Period

TABLE OF CONTENTS

PART 1: INTRODUCTION1

1.1 Background of the Study1

1.2 Aims and objectives of the research2

1.3 Time Scale2

PART 2: LITERATURE REVIEW3

2.1 Background of the cell phone industry3

2.2 Different mechanism of cellular industry4

2.3 Overview of Apple Inc and Nokia9

2.4 Overview of the cell-phone Industry10

2.5 SWOT Analysis of Nokia and Apple11

2.6 Performance Analysis11

PART 3: RESULTS AND ANALYSIS13

3.1 Comparison of the Financial Performance of Apple Inc and Nokia13

3.2 Data included for the financial statistics13

3.3 Detailed Analysis of the Calculations23

PART 4: CONCLUSION AND RECOMMENDATION29

4.1 Overall review of the business performance29

4.2 Recommendations for the future29

REFERENCES30

PART 1: INTRODUCTION

1.1 Background of the Study

The advanced mobile phone technology has transformed the lives of people. In the year 1999, the first media phone for the Internet access was introduced by Nokia. Soon after that, the demand of customers shifted from listening to viewing. As a result, the demand for services a part from voice started to increase. During the last few years, mobile phone technology has become very sophisticated. The period of last few years has been characterized with immense and rapid changes in mobile phones. The modern smart phones are equipped with a number of advanced applications. They are also equipped with an internet access. The experience of a fast internet access along with a flexible user interface has become more than a reality. The Nokia N95 has set new grounds in smart phone technology. In order to reach tech-savvy consumers and deliver them the best products, Nokia has entered into a partnership with Microsoft. There is no denying the fact that Apple is the leader in smart phone market because of I Phone. However, other mobile phone giants have also entered into this fierce competition. The other players in this market include HTC, Google, and others.

In the current environment of mobile phones, smart phone have captured a large market share. There are diverse companies that have captured the attention of mobile phone users by introducing sophisticated smart phones. Nokia has also successfully entered into the market of smart phone. However, the company has confronted fierce competition from other players including HTC, BlackBerry, and others. The competition from other market players has resulted in a decline in the market share of Nokia (Norman, 2012, pp. 30).

1.2 Aims and objectives of the research

To identify the business performance of Apple and Nokia in the telecommunication industry.

Identify players operating in the smart phone market

The market share and profit of Nokia and Apple

1.3 Time Scale

Time is an important factor when carrying out a research. The researcher is aware of the importance of time. Therefore, the research has been divided into different parts. Researcher has allocated time to each activity according to its requirements. In order to make the introduction section, the researcher will allocate 5% time. The literature review will take 35% time of the researcher. In order to make the literature review section, the researcher will first gather information from different ...