Answer (B) Analysis of the Ratios against the Industry Average
Ratio
Industry
B & B Ltd
C & C Ltd
Gross profit
36.20%
26%
42%
Net profit before tax
4.20%
4%
9%
ROCE
18%
14%
21%
Current Ratio
1.3
1.173398
0.858332
Quick Ratio
0.7
0.602368
0.356908
Stock turnover
12 days
9.213767
28.72929
Debtor collection
10 days
5.279838
11.49285
Creditor payment
24 days
16.13533
57.29549
Gearing
17%
45%
68%
Gross Profit
The Industry average of this sector in relation to the Gross profit is 36.2%. This is quite a good return when compared to the other industries. The Company B & B Ltd achieved a gross profit of around 26 %. This is low in comparison to the industry. When compared to the other company which was C and C ltd, it achieved a gross profit of 42%. Thus we need to see that if this profitability is achieved over a long period of time or just in the last few years. Seeing this ratio we can say that C and C is leading the ratio.
Net Profit before tax
The net profit before tax for the industry was 4.2%. If we take a look at the other company in the industry that is B and B we can see that its net profitability before tax is 4%. This is a bit lower than the industry average of 4.2%. The Company C and C again took the lead in this ratio by achieving a profitability of 9%. Therefore it shows that the company has kept its operation and cost of goods sold at a lower level when compared to the industry and specific B and B company.
Return on Capital Employed
Return on capital employed lets the investor and other concerned parties know that what is the return of the company on the capital it has employed. If we look at the industry we can see that the industry average is around 18%. This is quite a good return; If we look at the other companies specific to this industry we can see that B and B was able to achieve 14% return. This is much lower than the industry (Friedlob & Schleifer, 2003, Pp 103- 109). If we look at the company C and C we can see that it was able to achieve much better rate of return that is 21%. Thus it shows that Company C and C is standing much better.
Current Ratio
The current ratio of the company lets us know that how much current assets of the company are there to pay of its current liabilities. The higher the better it is, but a very high stand show that the company has assets which are earning nothing for it. If we look at the industry its average current ratio is ...