FINANCIAL ANALYSIS

Financial Analysis

Financial Analysis

Marriott International Hotels

Marriott International, Inc. is an international franchisor and operator of inns and linked lodging services. The Company's actions are a collection of the five enterprise sections: North American Full-Service Lodging, North American Limited-Service lodging, worldwide Lodging, Luxury Lodging and Timeshare. It develops the purposes and franchises inns and project lodgings services under diverse symbol and label, and it also works in the timeshare of the business and has a good market share in this segment. As mentioned above the name of the company is Marriot International Inc. It's headquarter is located in Bethesda, Maryland, United States. The current Chairman and CEO of Marriott hotel is J.W Bill Marriott Jr., and the vice chairman of Marriott hotel is William J. Shaw. J.W Bill Marriott Jr., who has led the Marriott hotels to a spectacular growth worldwide, as they have extended to 3,044 properties of lodging are located all over United States and also in 67 other countries (Annual Report, 2011).Major Brands

There are four major brands of Marriott hotels which are: select service lodging, full service lodging, extended stay lodging and timeshare. Their major competitors in this industry are Starwood hotels, choice hotels international, Hilton hotels, intercontinental hotels and Orient-Express hotels. The competitor in full service lodging is Starwood Hotels, in select service lodging they have Choice Hotels, in extended stay lodging they have Hilton hotels and in timeshare they have Orient-Express hotels (Reynold, 2007).

The industry is highly fragmented and no competitor has acquired more than 20 percent of the market. Competition in the commerce as an entire founded on the value of the rooms, bistros, seminar amenities and services, the attractiveness of the location, the occurrence of an international circulation scheme, charges and other factors. While an international occurrence over 68 nations Marriott boasts ...