FINANCIAL ANALYSIS

Financial analysis

Financial analysis

Introduction

In the age of intense competition, it is important to develop effective and attractive business plan to attract investors. If company cannot effectively clarify or present the business plan, it is difficult for a company to attain its objectives and attract potential investors for the business. A well developed and effectively presented business can attract good pool of investors for the business (Abrams, 2003, pp. xiv).

There are various components in maintaining and executing successful business. These components could be concept of the business, better market knowledge, understanding of industry trends and wealth, effective focus on strategies and business, good management abilities, capability to attract customers from all areas, good control on company financials, active response to change and business value chain and worthiness (Abrams, 2003, pp. 1).

Business concept

(Abrams, 2003, pp. 1) argues on the importance of effective business concept, which could have minimum of one concept in it from: inclusion of new feature, service or technology in the business concept; a business concept having improved product or services as compared to current product and services; a business concept that serves product or service to the area in which similar product does not exist; integration of new system in business plan to enhance the value or service of the service or product; and business plan for increment in product line or services type to business.

The business concept for the business plan is to setup a juice shop on truck selling juice that is made from fresh pressed fruits and vegetables. Further detail of the business is discussed later. The objective and aim of the business is to provide healthy beverage to the consumers who are conscious to their health as there is junk drinks available in the market for instance soda drinks, artificial juices and fizzy drinks and these are harmful for human body.

A report revealed that in UK lot of young and kids consumes lot of fizzy drinks and soda drinks and these are harmful for human body muscles and important factor for type 2 diabetes (Naish, 2012).

Name of the business

The suggested name of the business is “Healthy Juice Truck”.

Objective of the business

The importance of fresh vegetables and fruit as a cure for various diseases like blood pressure, prevention from chronic diseases and obesity has been observed and identified (Hunter, 2011).

Keeping in this mind the concept of the business is to operate a truck shop that serve juices to the peoples of St Ives most importantly around the beach side of Harbour Beach and Porthminister.

It is observed in various researches that consumers are towards more health conscious activities and products. They are more focused on nutritious and healthy food. Currently in UK market there is lot of brands selling and offering beverages that are unhealthy for peoples such as soda and fizzy drinks. The Healthy Juice Truck focuses especially on the needs to people who are health conscious by providing them freshly pressed juice. At initial stages the product is launched around the beach of ...