R&D Corporation is planning to launch a new hair care product that would bring a revolutionary change in the highly competitive industry of hair care products. For successful penetration of their product in this highly competitive market, the company has drafted a series of important financial data on the bases of following important assumptions (Bottazzi et al, 2008, pp. 488-512; Fang, 2008, pp. 90-104).
Selling of around 150000 units in first year of operations
Raw material would be purchases from best suppliers
Cost of production would be equally distributed among each unit
Fixed cost would remain constant for all level of activity
Variable cost would be same for all activity
Selling price of the product would remain constant during first year of operations
Company would not required additional space for storing of new product
New product would be manufactured using the existing machines and resources
Company would invest extensively in marketing and promotion of new hair product
Inflation is expected to remain same or increase at a moderate pace
Economic condition would improve
Competition will become stronger with passage of time
Q2) Marginal costing statement
Per unit marginal costing statement and annual marginal costing statement of the new product is being development on the bases of following assumed data
Per unit Material cost = $4
Per unit labor cost = $5
Variable production overhead cost $3
Total variable cost $12
Fixed cost $2
Mark up $4
Selling price $20
Per unit marginal costing statement
Per unit
Selling price
$ 20.00
Direct material cost per unit $ 4.00
labor cost per unit
$ 5.00
variable production overhead cost
$ 3.00
Total variable cost per unit
$ 12.00
Contribution per unit
$ 8.00
Fixed cost per unit
$ 2.00
Profit
$ 6.00
Total units to be sold during a fiscal year = 150000
Marginal costing statement of twelve months
sales
$ 3,000,000.00
Direct Material cost
$600,000.00
Direct Labor cost
$ 750,000.00
Direct production overhead
$450,000.00
Total direct cost
$ 1,800,000.00
Total contribution
$ 1,200,000.00
total fixed cost $ 300,000.00
profit
$ 900,000.00
Q3) Break Even Analysis
The break-even analysis is a very useful financial tool, as it would provide company with the point at which the revenue of the new product would be equal to the cost associated with that revenue. In other words, the break-even point is also known as the safety margin, which means that at this point of time company has not able to earn any profit but at the same time has not incurred any loss(Gupta & Kohli, 2006, pp. 687-696). The break-even analysis of the new hair product in presented below in both table and graph format.
Break even table (000)
Units sold
25
50
80
110
130
150
Cost and revenue
5500
1000
1600
2200
2600
3000
contribution per unit
88
8
8
8
8
8
fixed cost per unit
3300
300
300
300
300
300
Break-even point = fixed cost/contribution per unit
= 300/8
=37.5 units
Margin of Safety = Budgeted output - Breakeven output