FINANCIAL ANALYSIS

Business plan

Executive summaryiii

Introduction1

Business concept1

Aim of the business2

Unique Selling Proposition (USP)2

The business model3

External environment analysis3

Target market4

Marketing mix6

Competitor analysis7

Strengths7

Weaknesses8

Threats8

Opportunities8

Financial forecasting8

Breakeven analysis8

Conclusion18

References21

Executive summary

In 21st century, to attract entrepreneur it is important to develop effective business plan. Without proper presentation and clarity of business plan, no company can achieve its goal or secure financing. If the business plan is well defined and well presented, it could attract good investors (Abrams, 2003, pp. xiv).

There are some factors which are involved in successful business. This factor involve business concept, have a good understanding of market, knowledge of industry trends and wealth, good focus on business and strategies, management capabilities, ability of attracting customers in all aspects, financial control, responsiveness to change and value of the company and reliability (Abrams, 2003, pp. 1).

The concept of business is to setup a truck with selling freshly squeezed and pressed juice of vegetables and fruit. The concept is discussed as later, the base of the concept is to provide healthy juices to health conscious customers. The junk drinks such as fizzy drinks, soda and other artificial juices are harmful for the human body.

In UK, a lot of kids and young take soda and other fizzy drink. Which is harmful for muscles and it is also key to type 2 diabetes (Naish, 2012).

It has been observed that utilizing fresh fruit and vegetables are effective in the curing of some diseases such as obesity, blood pressure and barrier to chronic diseases (Hunter, 2011).

Therefore, the concept of the business to develop a truck shop, which can serve juices to peoples on the beaches of St Ives especially around Porthminster and Harbour beach.

Different aspects are analysed, marketing mix is identified to make sure, where product is sold and what would be the price of the product.

The main approach of focusing the target customer is by giving awareness to unhealthy aspects and diversifying them to take healthy products. In this era, most of consumers are now health conscious due to several uninvited problems in them most especially obesity. This product can attract them, and unparallel response is assumed from customers.

By successful operation of this business in St Ives, more juice on truck can be formed to expand the business. Moreover by integrating technology and online ordering facility could be introduced for those who want to enjoy the same good product at their home. Furthermore, packaged product for foreigners could be introduced to take these juices to their home in other regions.

By taking above analysis it can be said that this plan could work wonderful and more cash is generated through premium pricing. Customer perception would be high value of money spent in purchasing this product. This business attracts huge customers based on current situation.

Business Plan

Introduction

In 21st century, to attract entrepreneur it is important to develop effective business plan. Without proper presentation and clarity of business plan, no company can achieve its goal or secure financing. If the business plan is well defined and well presented, it could attract good investors (Abrams, 2003, ...