Final Recommendation Report on Kenton & Girard



Contents

Executive Summary3

Introduction4

COMPANY OVERVIEW4

Body of Report4

Market Research4

1. Defining the problem5

2. Design of the study plan6

3. Information Gathering8

4. Analysis of Market Research Results8

SWOT Analysis9

Duties as a Kenton & Girard Employee12

Duties of Management at Kenton & Girard12

Goals of Kenton & Girard13

Environmental Analysis14

Conclusion16

References17

Final Recommendation Report on Kenton & Girard

Executive Summary

Kenton & Girard would be a public private enterprise initiative that would aim to make profits after providing jobs, economic security, consumer choice and variety to the residents at citizens of the city of Rockingham. Kenton & Girard will be launched as the country's first fully-automated 24-hour urban shopping, food, and amusement destination. With this unique concept, Kenton & Girard aims to capture a major share of the local market through its innovative concept. Being multinational organization Kenton & Girard departmental stores would focus on identifying, planning, developing and implementing strategies. These strategies would aim to boost the company's performance and growth in the newly purposed establishment of store chain in the City of Rockingham. Kenton & Girard focuses on the aim to double the size of their business, provide jobs in the local community, and reduce environmental impact of their business activities. To accomplish the vision, the company would place focus on the consumer and customer and on driving consumerist culture.

Introduction

Kenton & Girard is massive departmental store that is based on a unique concept. The store aims to offer consumers with shopping convenience by offering them a wide range of products under one roof that reflect the local and regional market. Apart from this, the store will also comprise of an amusement area and a cafeteria. This departmental store is the first link in the chain of investments that should be offered or allowed by the City of Rockingham. Its acceptance and business development will give the city an increased economic standing among other cities especially in its most economically depressed areas.

Our threatened business closures from the sagging economy, our high unemployment rate, and our low per capita income makes the City of Rockingham an ideal suitor for the business venture. Despite recent history, Rockingham is considered to be a prime market with a promise of firm and rapid progress.

COMPANY OVERVIEW

Kenton & Girard will be launched as the country's first fully-automated 24-hour urban shopping, food, and amusement destination. With this unique concept, Kenton & Girard aims to capture a major share of the local market through its innovative concept.

Body of Report

Market Research

Market research is divided into five phases:

Defining the problem

Design of the study plan

Gathering information

Analysis results

Presentation of results

1. Defining the problem

You need to define the problem precisely. Do not make the problem too wide or too narrow. A broad definition will allow you to collect valuable information but may be unrelated to the problem. You will not be able to make decisions with full knowledge of the facts. Conversely, too narrow a definition may make you forget some important elements. Do not focus on a single presumed cause and think of ...